What would you say if I told you that there will be a place where you could directly interact with a creator, be able to purchase content, and wouldnt even have to use your credit card details to pay for it? This is the vision of Cappasity, a startup that aims to innovate the e-commerce space and then expand it to other fields.
How? Its simple, really. The motive of the company lies in making a cohesive environment wherein all the transactions take place. This ecosystem consists of two levels. One, blockchain based infrastructure that allows the creators to look at their inventory and micromanage their stuff.
Second, a marketplace where businesses and consumers can interact directly with the products using Cappasitys proprietary 3D technologies and buy it. This is the overlying architecture that binds the vision to the real world.
Founded in 2013, Cappasity has had quite a journey so far. Its pivot from e-commerce to 3D technologies has really proved its bearing. After two years worth of R&D, the company launched a 3D software that enabled the creation of content to occur at 10 times the pace of its competition.
This year, the company has turned a new leaf by laying the groundwork for the platform. Having launched the platform in the face of it, the company is selling its digital currency ARTokens in a crowdsale to create a community around the ecosystem.
The exchange rate for the digital currency is 125 AR (ARTokens) per $1. Phase 1 began on October 25 and is slated to end in a few hours on November 22. The second phase starts on March 22, 2018, and, will witness a change in the exchange rate in ARTokens favor, Cappasity expects.
7,000,000,000 digital tokens are on sale with the company expecting a minimum $35 of buying contribution lest your donation be ignored. The sale has a hard cap of $50 million. They recognize Bitcoin (BTC) and Ethereum (ETH) as the accepted currencies.
The stateless digital currency enables a freedom in an e-commerce tool that was virtually unknown before. On top of that, the infrastructure, powered by Blockchain, gives the users decentralized storage systems in addition to instantaneous and hassle-free transactions. Further information on the project can be found on the startups whitepaper.
Theyre also providing bonuses for their backers. In phase 1s bonus model, the first $10 million will fetch a contributor 10% bonus while the second $10 million will get a buyer 5% bonus. Similarly, for the phase 2 buyers, the first $10 million will get one a 10% Bonus, but the second $10 million would devoid one of any bonus. There is an additional cash incentive based on the size of your contributions.
The retail market is where most blockchain-based startups aim because the industry is more accepting of newer norms than any other. Cappasity, however, is targeting a whopping $80 billion worth of industries that include gaming, healthcare, amusement, and education industries. An ambitious goal which, if achieved, may set a precedent for other ventures of similar nature.
