Nowadays, it is not possible for a business organization to sustain in the long run without having an online presence. Companies are incurring more expenditure on digital marketing campaigns as compared to television ads. The industry is developing at an incredible pace and has experienced a significant change in the past few years. The models of marketing adopted by these platforms are used in almost every sector.
Companies, nowadays, are making use of affiliates that act as middlemen between the target customer and the advertiser. These intermediaries are responsible for results of the advertisement campaigns. The biggest issue here is the trust factor that is lacking between the affiliates and advertisers. This is majorly because most of the affiliates turn out to be frauds. Plus, almost 50% of the budget prepared by marketers is spent in paying commission to the affiliates.
HOQU is a startup launched in Russia that focuses on solving these fraud related issues through its decentralized platform of marketing. This system has removed the requirement of a third-party by enabling affiliates and merchants to connect with one another. The platform of HOQU offers less fees in comparison to conventional affiliate networks. Additionally, it aims to develop a relationship of mutual trust and understanding between the users.
The main purpose of this platform, namely HOQU, is to create a fair and transparent system of affiliate marketing. Plus, this platform is thinking of making online marketing lucrative and simple for affiliate networks, affiliates, and merchants.
The platform of HOQU is built on a pricing model, that is, cost per action. It means that the payment made by the advertisers is based on an action, which includes a registration, sale, or even a click. This enables users to cut down the amount of budget they spend on the marketing campaigns. HOQU provides an amazing opportunity of marketing to new entrepreneurs through its low budget.
Now with the help of HOQU, advertisers can start their own affiliate program of cost per action for any kind of company, product, or service. In order to initiate an affiliate program, you are required to set a proportion, which you are going to pay to the affiliate. The full procedure is available on the Blockchain, which means parties can verify the procedure very quickly and easily.
This platform has drawn the attention of some well-known investors at the time of its token sale. HOQU has already started its pre-sale. This platform aims to distribute its 35 million tokens in its pre-sale.
Investors who will invest during the early phase of the pre-sale will receive a bonus of 40 percent. This token sale started on 27th November 2017 and it will continue till 26th December 2017. This platform is going to offer 520 million HQX tokens. Today, the technology of Blockchain is growing at an incredible pace. The platform of HOQU is working to revolutionize the world of digital marketing.
The HQX tokens are a means through which payments are done between various parties, like merchants, affiliates, and affiliate networks. These tokens are released by HOQU through the use of Ethereum blockchain. These tokens can be exchanged on various exchange platforms.
The transactions that are made through HQX tokens are cheap and quick. These tokens can complete the transactions between users quickly. The transfers that are made by the use of HOX tokens are a thousand times quicker as compared to fiat transfers. If you want to know more about HOQU, its unique services, and its HQX tokens, then read its whitepaper.