IceBreakerAR is a new company looking to disrupt one industry by leveraging the technology of another. Geared towards social interactions, IceBreakerAR is in the process of developing an IOS and Android friendly social media app. The app will serve as a means to ‘break the ice’, and open up a dialogue between users. The end goal is to cater towards three main markets – Dating, Networking, and Like-minded groups. IceBreakerAR plans to separate themselves from the pack through the implementation of both augmented reality, and blockchain technology.
IceBreakerAR has recognized multiple areas of weakness in current social media offerings. These range from privacy, monetization, and even online interactions not actually translating into real world meetings. To combat such issues is a tall endeavour.
To securely hold users data is not an easy task. Just ask ‘Timehop’, or ‘Adult Friend Finder’, or even ‘JP Morgan’. The point being, these data breaches occur in a variety of industries, and have been occurring for years. IceBreakerAR recognizes this, and is looking to build upon the inherent qualities of Blockchain technology to ensure the safety of its user’s data.
Aside from offering the security that comes from the latest blockchain technology, IceBreakerAR also gains the ability to tokenize their platform. In doing so, they will create a self-sustaining ecosystem that is beneficial to retail partners and users alike. Tokens may be used as a currency within the app. They are rewarded for completing certain actions, and can be purchased as well. Utilizing a POS protocol, users will also have the ability to ‘stake’ their coins, for a modest return on their holdings.
Passive vs. Active
To encourage real world interactions stemming from the online world, IceBreakerAR is taking a more active and engaging approach to social media – Rather than the traditional passive approach that requires users to actively seek out what it is they are looking for. Traditional platforms are not intuitive at all. IceBreakerAR offers an engaging experience that encourages real-time interaction through the use of AR generated avatars. When a user is looking for a connection with another, they are able to scan their environment. Doing so will show potential matches as avatars in the surrounding environment. Users will then be able to learn about the likes and dislikes of these matches, and potential strike up a conversation.
In addition to providing a new aspect to conversations, users will be able to view AR advertisements when scanning environments. Retail partners will have the ability to convey promotions, deals, and discounts to IceBreakerAR users in this manner. If a user capitalizes on the discounts, the retailer benefits from the business, and IceBreakerAR receives a small stipend. Everyone is happy.
Simply put, IceBreakerAR is a new type of hybrid social-media platform. It will provide an engaging environment to connect with others through the use of AR. Monetization will take place through the use of retail partnerships, while security of all data is ensured by blockchain technology.
For a more detailed overview of the platform, read through the company’s whitepaper HERE.
If interested, the company will be hosting an upcoming ICO. Information can be found on their website HERE.