In the recent months, a concern has been raised regarding the brand safety and transparencies in the world of advertising. Because of this people are thinking of moving towards crypto-advertising. If companies nowadays are wishing to appear in prominent titles, then the only way to do that is to create an advertisement marketplace, which is decentralized.
Blockchain has emerged as a technology that has disrupted many traditional concepts. Thrive is a new platform based on this technology that is going to create the future of e-marketing. The main objective of this platform is to develop a better internet.
Moreover, this platform aims to establish the world’s first market area of premium advertising, which is going to be both community-based and meritocratic. This platform will allow all participants to become valuable contributors in forming clear interests of publishers, the processes of self-reinforcement, and commercial benefits.
The Thrive platform is of the opinion that the pillar of support of every business model is its community. So, all the main people who are giving an active contribution towards the development of the advertisement marketplace, such as reviewers, advertisers, publishers, and customers, will become eligible for improving their economic performance.
It has completely revolutionized the concept of the virtual advertising industry. Now, the industry is regulated by a reward model which is meritocratic and transparent in nature. It ensures the re-distribution of the reserve token.
The spending of global advertising has been increasing constantly since the year 2010. The platform of Thrive is powered by the technology of Blockchain and smart contracts. This platform conducted a private survey, which has been circulated among the best players of the industry of advertising. The results of the survey depict that there is a potential adoption and a lot of interest in the marketplace of Thrive amongst the publishers as well as the advertisers.
Due to the complete ledger transparency and low transaction costs of Blockchain, the Thrive platform will be able to reduce its fee between 7% and 10%, which is going to help them in reaching 80% survey consensus. The present range of fees applied by other competitors lies somewhere between 32% to 49%, which will lead to a huge value creation in the industry.
The survey also stated that the publishers are keen to know the ways through which they can make their web content better after every 4 to 5 months. The incentive of token that is offered for data sharing has received a huge support from the consumers as well as the publishers.
This is the first time when both the consumers and publishers are ready to share their anonymous details voluntarily. This will help the Thrive community in receiving more market support. In the world of virtual advertising, once you get the idea about the consumers, it is important for you to get further details, like their consumption habits, aspirations, expectations, and buying habits. If you are looking for more information about the Thrive platform, then visit its Twitter handle.